Founded in 1978 by an Australian surfer in California, the concept of UGG® originated on the sandy beaches of Byron Bay, where surfers wore sheepskin footwear for warmth between sessions. UGG® has since evolved into a successful global lifestyle brand known for its iconic Classic boot. Initially embraced by Hollywood royalty and fashion editors, UGG® offers a diverse range of footwear, apparel, accessories, and homewares—all crafted with a commitment to quality and comfort.